EXPERT OPINION: Catalogues themselves allow to cover a broader spectrum of business activities with beautiful and bright images therein, which are sure to gratify your clients
Elena Krasnopolskaya, Customer Manager at Printstore Group of Companies:
Printing production, as a part of advertising, marketing and promotion, serves two major tasks: to attract new clients and to give information about the product.
Nowadays, it is not easy for a consumer to understand the market offerings and printing products, and catalogues, in particular, here come to help as an important tool and assistant. Therefore, the information provided in catalogues should be not only bright, but also as much as useful.
Printing industry plays a vital role in both professional and human interaction. Can you imagine our world without business cards, for example? No business meeting can go without them. Business cards, in this case, serve as an image element and, on the other hand, provide for the necessary information, which simplifies the process of acquaintance and further communication.
Each type of printing product has its own specifics. For instance, leaflets can help you widely advertise both your company or services / products. #Flyers are an excellent choice to allure clients to attend various events, as well as visit stores, restaurants and clubs. Brochures afford an opportunity to show full details about the company, its products or services, while calendars will come in useful to your clients and partners throughout a year, reminding about you.
Catalogues themselves allow to cover a broader spectrum of business activities with beautiful and bright images therein, which are sure to gratify your clients.
At this point, one should clearly understand that any printing product needs to be made with high quality and taste, and its design is better to combine corporate identity, brand awareness, and exclusivity.