EXPERT OPINION: To keep developing is essential! (part2)

Tatiana Pavlovskaya, Head of Business Development, Marketing Expert, Printstore Group

I am sure that the key factor for choosing a contracting company is its narrow specialization that is clear to clients. By and by, we are giving up the formula “everything for everybody” and concentrating on the services that distinguish us and represent the highest quality products on the market.

Certainly, when top quality is already deemed as “must have”, there arises a need for additional services, for example, the possibility of doing individual and quick calculation of printing costs on the website of the printing house using a convenient calculator –


A client is getting used to a European quality, but relationships play an important part in our interaction with clients. I would say that professional, clear, well-coordinated communication “contractor-client” is one of the main factors for choosing a printing house. After all, each of us wants to experience pleasant emotions, while getting an excellent result in the course of cooperation.

In this regard, I would highlight another important factor in internal communications. I mean projects aimed at enhancing motivation, loyalty and creativity of the staff. The company’s potential can and should be increased by expanding and modernizing equipment. However, the human resources, commitment, healthy atmosphere in the team, mutual support are formed by holding team-building events. And we pay special attention to this area, too.

And the most important thing is to keep developing! To attend international exhibitions, conferences, master classes, professional clubs. Each trip, each speaker may give many hints for generating our own ideas.